跳到内容 
JOC 그레이트 월 CORP., 제138회 광저우 박람회 준비 회의 개최
To fully prepare for the 138th China Import and Export Fair (Canton Fair) and further enhance the effectiveness of its participation, JOC Great Wall Company convened a special planning meeting on September 26th. The meeting was chaired by Zhang Jianming, General Manager and Deputy Secretary of the General Party Branch. Attendees included relevant company leaders and representatives from all participating business departments and relevant functional units.
The meeting communicated the key points from the mobilization meeting held by the parent company, SOHO Holding Group, along with its specific deployment requirements and the latest policies for this session of the Canton Fair. It detailed operational matters such as booth allocation, the exhibition schedule, and credential procedures, with special emphasis placed on the management requirements concerning the “Five Safety Measures”. Subsequently, each business department reported on their overall participation strategy, preparation progress, market outlook, and delegation arrangements. They also provided opinions and suggestions for improvement on issues like booth design and decoration plans.
The meeting expressed full affirmation of the preparatory work done by every departments. It was highlighted that this Canton Fair marks the company’s first appearance since its name change, necessitating high attention from all staff. Strict implementation of the SOHO Holding Group’s requirements is essential. The focus should be on highlighting the company’s professional advantages and operational characteristics, fully displaying its innovation achievements and brand influence, improving the lead conversion rate, and going all out to secure orders and close deals.
The meeting stressed that participating departments must further optimize booth designs and product layout plans. Utilizing digital innovation applications as a core strategy, they should present their business features and professional strengths comprehensively. By employing differentiated strategies, the company aims to expand into markets in Belt and Road Initiative countries, as well as regions including the Middle East, Africa, South America, and Europe, serving local industrial upgrade needs. Efforts must be made to enhance effective on-site communication with clients, promptly address their inquiries, and collect feedback to inform continuous product improvement and innovation. The importance of building detailed customer profiles was underscored, emphasizing the need to track and follow up with potential clients to lay the groundwork for future business cooperation. The company will fully leverage its proprietary cross-border e-commerce platform and independent product website to integrate online and offline channels, expanding the reach of the “Cloud Canton Fair” and providing customers with a more convenient and efficient transaction experience.
The meeting required that all participants recognize the Canton Fair as a valuable opportunity to expand international markets, demonstrate corporate strength, and elevate the brand image. Everyone must engage in the event with full enthusiasm, high morale, and a professional attitude. All delegation groups must strictly adhere to the Canton Fair’s rules and regulations while optimizing and elevating their service standards. The organization and execution of specialized training sessions and product rehearsals are crucial to ensure familiarity with procedures and mastery of client communication skills, firmly establishing a “customer-centric” service philosophy. All departments must address every detail with a “spirit of driving nails”—meticulous focus and persistence—using professionalism and passion to win customer trust. The ultimate goal is to achieve an increase in order volume, customer numbers, and brand awareness at this session of the Canton Fair.
